Advisor Marketing
Officers

Appointment standards

Know what sits
behind the word “qualified.”

A useful partnership starts with a shared definition—not an assumption about what a calendar booking means.

Screening criteria

Qualification is an acquisition standard.

Retirement interest

The consumer expresses an interest in discussing retirement needs and evaluating whether an annuity could fit. Interest is not a promise to purchase.

Reported qualifying assets

At least $250,000 in potentially available liquid investable assets. Information is reported by the consumer and verbally reconfirmed, not independently audited.

The threshold is used for acquisition. It is not a recommendation to allocate that amount—or any amount—to an annuity.

Service-state fit

The consumer’s location must align with the participating professional’s ability to serve them. State availability is confirmed before delivery begins.

Meeting expectations

The advisor and firm are introduced by name. The prospect is told what the conversation is for and receives the meeting details.

What your team receives

A prepared handoff.

The context needed to begin a useful conversation.

Review the reason for the inquiry, the reported asset range, screening notes, and the introduction and confirmation status. The exact handoff is reviewed together before the partnership begins.

Illustrative appointment briefSample

Context before the conversation.

Reason for the conversation
Retiring in two years; exploring ways to cover monthly expenses.
Reported qualifying assets
$250,000–$499,999
Questions to discuss
Income timing, access to savings, and how alternatives compare.
Introduction & confirmation
Advisor and firm introduced. Zoom meeting time acknowledged.

Fictional example, not an actual prospect. Reported assets are not independently audited or a recommended annuity allocation.

Attendance and consumer care

A meeting is a beginning.

01

Attended is defined together

The written agreement establishes the attendance definition and handling of missed, rescheduled, or disputed meetings before service starts.

02

Suitability belongs to the professional

Screening does not establish product suitability. The advisor must evaluate the consumer’s full circumstances and explain the relevant benefits, costs, and restrictions.

03

No purchase is promised

Consumers retain the choice to proceed, seek other advice, or decide an annuity is not appropriate. An appointment is not a guaranteed client or sale.

A considered partnership

Your next stage of growth
starts with a conversation.

See whether your practice and our appointment process are a fit.

Explore a partnership